Pangaea and 500k Names
If you read the October 7th (2007) edition of the Austin American-Statesman, you might have seen the story of the new Pangaea lounge that’s slated to open in Austin soon.
Both the concept and the creator, Michael Ault, are a rich marketing study.
First, Ault has taken a basic element, a nightclub, and turned it into an exclusive, posh, who’s who, brand of his own.
Second….and this is key….he has a personal phone book of 500k+ names.
