So yesterday, I wrote about a glaring mistake that rookie network marketers make when approaching somebody about their product.

The number one thing network marketers, direct sellers, independent agents or anyone who is working to promote their business has to do BEFORE the pitch is Q.U.A.L.I.F.Y.

I jut can’t say it enough.  Qualification will save all of us from awkward coffees, chasing “prospects”, resistant follow-up & lost friends.

Qualifying is simply getting permission to share.

If you don’t qualify, care and get permission, you become an ineffective activist.

Activists who effectively accomplish their mission, they are the ones who make a difference, the ones who get books written about them.

So start by engaging.  

Step one – change your thinking from “my product is for everyone!” to “my product is NOT for everyone”.

I might get flack for that, the whole positive thinking thing, but there is a difference between thinking positively and thinking so unrealistically that it hinders your progress.

It takes a lot of energy to save the world, so put some of that in reserves so you don’t crash & burn.

Ok, now that you have adjusted your expectation, you’re going to come across more authentic.

People can smell desperation and if you have the “I’m on a mission” mentality (that is actually, “I don’t care about anything else”), it’s a turn off.  

I’m not saying that everyone who is on a mission doesn’t care about anything else.  I’m talking about those who are so wrapped up into their company, that they start losing touch with who they were before they got started and their friends don’t like them anymore.

So what’s the point?  Pomegranate pie.

Here’s an appropriate way for an xyz juice rep to approach a successful stranger (in real life or online) who’s just said that he has a belly full of pomegranate pie.

xyz rep – “Wow, really?  I’ve never had pomegranate pie.  Tell me more about that.”

pie guy – “Was raised eating it, it’s my grandma’s recipe”

xyz rep – “How do you avoid the seeds?  Isn’t it difficult to eat?”

pie guy – “My grandma used this strainer thing, so it’s just the juice, and then she adds some other fruit for texture.”

xyz rep – “So is it really good, or do you eat it more for the health benefits?”

pie guy – “Oh it’s more for the health benefits.  My grandma was never sick a day in her life.”

xyz rep – “wow, it sounds like you are into the benefits of good nutrition.  Are you into other supplements & stuff, or just the pie?”

Do you see where I’m going with this?

Yes, it’s a made up conversation, but it’s highly effective.  More effective than shouting in their face “xyz juice is better than pomegranate!!  It’s has all of this science and you will live forever, and you can make a bunch of money selling it, you need xyz juice for the rest of your life!! forget that pie and drink my juice!!”

Ok, maybe the rookies didn’t actually say all of that…but that’s what pomegranate pie guy – and the rest of us – heard.

Ricci

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